Product
Nibble Invest is a P2B platform connecting private investors and small businesses. Investors earn up to 35% annually, while businesses get unsecured loans.
Nibble Invest
Crowdlending platform for investors and borrowers
Final designs are complete and handed off to the team.
CONTEXT
Team
Marketing, analyst, and product owner.
Status
Redesign completed, production not launched yet.
My responsibility
Product architecture, user flows, UX/UI, prototyping, design system, and development support.
Outside my responsibility
Post-launch analytics, backend, and marketing strategy.
PROBLEM
The old website tried to speak to two completely different audiences at once: investors and borrowers, within one navigation structure.
PRODUCT GOALS AND SUCCESS CRITERIA
Attract more borrowers and increase registration conversion. The effect on CAC should be measured after launch.
POST-LAUNCH METRICS
01Conversion RateBorrower registration is the key business metric.
02Borrower CACOrganic and paid traffic after flow separation.
03Drop-off rateBorrower page and registration steps.
01
Two isolated funnels instead of one
Separating the funnels makes it possible to direct paid traffic to relevant landing pages and creates a foundation for reducing CAC after launch.
02
Trust design on the first screen
On both pages, the Central Bank license and partners were moved into the hero. For investors: live platform stats. For borrowers: “150M RUB already issued to businesses” and “7 days average term.”
03
Redesigned registration and login
I replaced the account icon with an explicit “Log in” button. Added the “I am an investor / I am a borrower” role switcher, reduced the path from 4 screens to 2, and removed duplicate CTAs.
DESIGN STAGE OUTCOMES
The redesign has not launched in production; final mockups are complete and handed off. Project artifacts:
01Two full pages with isolated funnels for investors and borrowers.
02In a moderated usability test, task success rate increased from 60% to 100%, while average scenario completion time decreased from 72 to 51 seconds.
03Custom 3D illustration pack.
04Preference A/B test confirmed the new visual direction performed better.
TAKEAWAYS
What I would do differently
I would push for a faster production launch to test hypotheses on real traffic, not only in tests.
